How Bangkok merchandisers lose half a day—and how routes fix it
Traffic, dock waits, and poorly ordered visits quietly erase shelf time. Route planning puts hours back on the floor.
In Greater Bangkok, travel time and dock waits can erase the hours you thought were available for shelf work. Merchandisers do not lose the day on the floor—they lose it between doors.
Order doors by shelf priority and geography
A route that zigzags for “important” stores without clustering neighborhoods burns fuel and patience. Sequence high-velocity doors first within a tight geographic cluster, then expand outward.
Build photo stops into the path
Compliance photos should not be an afterthought that forces a return trip. Place them at natural exits from each visit so the route still ends before store close.
Adjust daily without rewriting everything
Traffic and closed receiving windows happen. A good route plan includes a short daily note of what slipped and which lower-priority stop can move—without inventing a new map from scratch each morning.