Opening-week checklist for multi-store waves
A practical sequence for the seven days before doors go live—what to lock, what to photograph, and what to leave flexible.
Rollout journal
Field notes on opening weeks, Bangkok routes, promoter briefs, and when to split a Thailand wave.
How Bangkok merchandisers lose half a day—and how routes fix it
Traffic, dock waits, and poorly ordered visits quietly erase shelf time. Route planning puts hours back on the floor.
Briefing promoters without overloading them
Field teams remember three things well. Here is how we structure activation briefs so talk tracks stick on Saturday morning.
When to split a Thailand rollout into two waves
Not every campaign needs a single national go-live. Sometimes two waves protect shelf quality and field capacity.