In-Store Activation Briefing
Field-ready briefs for promoters, supervisors, and store managers before sampling or demo weekends.
From THB 18,000 per activation weekend
Activation weekends fail when promoters arrive without a clear script, sampling rules, or store-manager protocol. We close that gap before the first shift.
Briefs cover talk tracks, stock handoff, waste handling, and how to escalate a blocked bay without freezing the floor.
Built for FMCG and lifestyle brands running sampling, demos, or temporary pop-up corners inside chain stores.
What is included
- Promoter and supervisor brief packs
- Store manager liaison notes
- Shift timing and stock handoff plan
- On-floor escalation path